Caroline Allured Catering is an Asheville based catering company. When I was helping Caroline develop her logo she was interested in keeping costs down. We decided on a simple one color design which would look crisp and clean and could be printed inexpensively. From the logo came a business card, letterhead, #10 envelope and a brochure of her catering menu.

Later came her website: www.carolinealluredcatering.com. Again the vision for her website was a cost-effective, easy to navigate website which could show her menu and some sample photos of her work to prospective clients.